An Arabic pilot delivered 22.6 million qualified views.

Call of Duty already ran English-language clipping around reveal trailers and the “From the Ward” series. The open question was whether Arabic-speaking players would respond the same way. The pilot had three jobs: amplify launch content, build anticipation among Arabic-speaking players, and reach Gulf audiences specifically.

Multiple assets went out, each with its own narrative, inside one campaign brief. Creators explored different angles; we ran network activation, ongoing feedback, creator guidance and performance review, and adjusted the brief as results came in.

38,015 submissions over twelve weeks.

Views alone didn’t qualify a clip. Each one needed a minimum of 30% of views from GCC markets, checked manually against creator-provided analytics alongside the content guidelines. It added a cost layer; it also meant every reported view was the audience the client paid for.

Underperforming assets were withdrawn rather than sustained. Creator bonuses kept participation up; community tips and livestreams kept the network engaged through the full run.

• ~63 million total recorded views, qualified and unqualified.
• Official trailer reposts on Instagram rose from roughly 200 to roughly 6,000.

The pilot turned into French and German campaigns. Clipping stopped being an experiment and became a repeatable distribution channel for the regional team.