Scale isn’t the point. 50 million views from 137 videos.
Tarteel is an AI Quran app. Instead of volume, the campaign asked a small group of creators for the right videos: briefed on the story and the hooks, then given room. One campaign did 50 million views. All our work for Tarteel is now past 200 million.
UGC campaign2025 – 2026A Quran app has one story to tell and a thousand ways to tell it. We briefed creators on the arc, the moment the app changes how you recite, and the hooks that had worked in testing, and left the telling to them. Muslim creators, speaking to a Muslim audience, in their own voice.
Clipping wins on volume. UGC wins on the video. 137 submissions is a small number for a campaign; each one was reviewed against the brief and the content standards before approval, and the ones that landed kept compounding for weeks.
The first campaign made the case; the relationship continued from there. Tarteel is where we proved that a network of the right creators, briefed properly, outperforms a large network briefed loosely.
A short form, then one reply from a person. Muslim brands and creators only.